Prepared with AI assistance and checked against institutional sources. Have an independent specialist review the documents and terms of your own transaction.
Prepare the property file before photographing
Agree the information to publish and use of images with the owner or authorised representative. Decide which rooms, shared areas, balcony, exterior and surroundings to photograph. If tenants’ belongings, family photographs, vehicle plates or documents are visible, rearrange the shot. A picture found online is not free to use simply because it lacks a logo. Keep permission, capture date and unit identification in the internal record.
Photograph in an order that explains the home
Choose a cover showing a distinctive property feature, then add living room, kitchen, bedrooms, bathroom, balcony and surroundings in a consistent sequence. Use natural light, level framing and restrained wide angles. Instead of five similar pictures of one room, show how spaces connect. Do not edit out cracks, damp or areas needing maintenance; record them as matters to discuss during inspection.
Separate real photographs, renders and show homes
Label these categories clearly: “the advertised unit, photographed on…”, “project visualisation/render” and “show home; may differ from the offered unit”. Do not present a regional photograph as the view from the property. Disclose virtual furnishing and separately explain whether actual furniture is included. Replacing views, enlarging rooms or adding a nonexistent pool can misrepresent what a buyer will find.
A practical description template
This example is not a real listing: “Two-bedroom apartment in İskele; third floor; net floor area awaiting measurement confirmation. Asking price: [amount and currency]. Balcony and open parking; furniture inclusion to be confirmed with the owner. Current service charge and occupancy status will be discussed. Photographs show this apartment, captured on [date].” Replace brackets with checked information and make unknown details visible.
Replace exaggerated claims with measurable facts
For “waterfront”, explain whether the property actually faces the sea. For “five minutes”, specify walking or driving and the starting point. Instead of “guaranteed profit”, identify any written guarantee’s provider, duration, conditions and costs; otherwise call the figure an estimate. A location, property type and room layout make a useful title. Do not state title or permission status conclusively before document review.
Final review and the EvimAda next step
Ensure the title, description, data fields and photographs describe the same unit; recheck currency and availability. Ask a colleague to read the listing on a mobile screen. EvimAda is Adarivo’s sister listing and discovery platform; confirm its current publication terms and carry this information structure into your listings. The aim is not more words, but buyers arriving at the conversation with the right questions.